Embroidery Pricing Calculator

Embroidery pricing calculator spreadsheet for machine embroidery businesses: enter what your blanks, thread, stabilizer and mailers cost, how long each item takes and what your marketplace charges, and see the price that hits your target profit margin, a wholesale price and your real profit at the price you charge now. One Excel workbook for every hat, sweatshirt, tote and patch you sell.

WHAT IT DOES

• Materials: enter each blank and supply once with what you pay for a dozen blanks, a cone of thread or a roll of stabilizer and how many pieces, thousand stitches or square feet you get. The cost per unit calculates
• Recipes: one row per material in a product. Pick the product and the material from drop-downs, type how much one item uses (for example one cap, 8 thousand stitches of thread and a quarter square foot of stabilizer), and the material cost adds up by itself
• Products: labour minutes at your hourly rate, overhead per item, packaging, shipping you pay and other costs give the total cost of one item
• Price for your target margin: the price that covers every cost and the marketplace fees and still leaves the margin you set
• Wholesale price: total cost times your wholesale markup
• Profit check at your current price: fees, profit per sale and margin. Products below your target turn amber, products losing money turn red
• Settings: hourly rate, overhead, transaction and payment fee percentages, fixed fees per order, target margin and wholesale markup. Change one and every price updates
• Room for 200 materials, 200 products and 1,000 recipe lines. Works in pieces, thousand stitches, square feet or yards and any currency

WHAT YOU GET

• Embroidery-Pricing-Calculator.xlsx (blank)
• Embroidery-Pricing-Calculator-with-Sample-Data.xlsx (a filled-in embroidery shop: 12 blanks and supplies, 5 items, including a set of patches that loses money at its current price)
• Quick-start guide (PDF)

HOW YOU GET IT

Digital download. After checkout you get a download page right away, plus a receipt by email. Nothing is shipped.

COMPATIBILITY

• Microsoft Excel 2016 or newer
• Google Sheets: upload the .xlsx to Google Drive and open it
• Needs a computer or tablet with a spreadsheet app. This is not an app or a printable planner

GOOD FOR

Home and small-shop machine embroiderers who sell custom hats, sweatshirts, totes, baby items and patches online or at markets and want prices that cover blanks, thread, fees and their time instead of guessing.

PLEASE NOTE

Same workbook as our Handmade Product Pricing Calculator, set up for embroidery. If you already own that one, you don't need this. It does not read stitch files: enter the stitch count from your embroidery software (in thousands) and your minutes per item. Not accounting or tax software. Enter the current fees of the marketplace or checkout you use; they change. For use in your own business; please don't resell or share the files.

DISCLAIMER

This template is a planning tool and does not replace advice from a qualified or licensed professional (such as an accountant, financial advisor or lawyer). Check the results before you rely on them.

HOW IT WAS MADE

Designed by VARS Digital with AI-assisted tools. Every formula is checked before release, and the sample file shows each tab working.

QUESTIONS

Email varsdigitals@gmail.com and we'll help you get set up.