Florist Pricing Calculator

Florist pricing calculator spreadsheet for florists and flower studios: enter what your stems, greenery, vases, foam and wrap cost, how long each arrangement takes, what you pay for delivery and what your card processing or marketplace charges, and see the price that hits your target profit margin, a wholesale price and your real profit at the price you charge now. One Excel workbook for every bouquet, centerpiece and bridal order.

WHAT IT DOES

• Materials: enter each flower, greenery and hard good once with what you pay for a bunch, box or case and how many stems or pieces are in it. The cost per stem calculates
• Recipes: one row per material in a product. Pick the product and the material from drop-downs, type how many stems one arrangement uses (for example 12 roses, 3 eucalyptus and 2 baby's breath), and the flower cost adds up by itself
• Products: labour minutes at your hourly rate, overhead per item, packaging, delivery you pay and other costs give the total cost of one item
• Price for your target margin: the price that covers every cost and the marketplace fees and still leaves the margin you set
• Wholesale price: total cost times your wholesale markup
• Profit check at your current price: fees, profit per sale and margin. Products below your target turn amber, products losing money turn red
• Settings: hourly rate, overhead, transaction and payment fee percentages, fixed fees per order, target margin and wholesale markup. Change one and every price updates
• Room for 200 materials, 200 products and 1,000 recipe lines. Works in stems, bunches, yards or pieces and any currency

WHAT YOU GET

• Florist-Pricing-Calculator.xlsx (blank)
• Florist-Pricing-Calculator-with-Sample-Data.xlsx (a filled-in flower studio: 14 flowers and supplies, 5 arrangements, including a bridal bouquet that loses money at its current price)
• Quick-start guide (PDF)

HOW YOU GET IT

Digital download. After checkout you get a download page right away, plus a receipt by email. Nothing is shipped.

COMPATIBILITY

• Microsoft Excel 2016 or newer
• Google Sheets: upload the .xlsx to Google Drive and open it
• Needs a computer or tablet with a spreadsheet app. This is not an app or a printable planner

GOOD FOR

Home and studio florists, wedding florists and flower farmers who sell bouquets and event flowers and want prices that cover stems, hard goods, delivery, fees and design time instead of guessing.

PLEASE NOTE

Same workbook as our Handmade Product Pricing Calculator, set up for flowers, with a Delivery column and card processing fees (2.9% plus 0.30) as the sample settings. If you already own that one, you don't need this. Stem prices change by season: update your costs when you buy. Not accounting or tax software. Enter the current fees of the marketplace or checkout you use; they change. For use in your own business; please don't resell or share the files.

DISCLAIMER

This template is a planning tool and does not replace advice from a qualified or licensed professional (such as an accountant, financial advisor or lawyer). Check the results before you rely on them.

HOW IT WAS MADE

Designed by VARS Digital with AI-assisted tools. Every formula is checked before release, and the sample file shows each tab working.

QUESTIONS

Email varsdigitals@gmail.com and we'll help you get set up.